Seeing less traction with members and constituents on social media? You’re not alone. eMarketer reports Facebook engagement is sinking, already down 10% versus last year with no end in sight and even more dramatic declines among key demographics. The average LinkedIn user is on their website 17 minutes…per month.
Social media may afford associations with another digital channel for member engagement but fewer than half of members surveyed in Personify’s recent Member Experience 2.0 research told us they want to engage with you there. What’s next?
Many organizations are turning their attention back to online communities and forums, integrating the best of social media and leaving behind the risk to create a digital space designed to drive long-term, meaningful interaction.
Join us for a free webinar and earn one CAE credit where we’ll explore:
Social media may afford associations with another digital channel for member engagement but fewer than half of members surveyed in Personify’s recent Member Experience 2.0 research told us they want to engage with you there. What’s next?
Many organizations are turning their attention back to online communities and forums, integrating the best of social media and leaving behind the risk to create a digital space designed to drive long-term, meaningful interaction.
Join us for a free webinar and earn one CAE credit where we’ll explore:
- Trends driving digital engagement, including changes to keep an eye out for in your organization
- The importance of improving access and the growing role of forums in engaging members on the go
- Driving interaction, from opportunities for passive action to recognition and beyond
- How community members can drive a more personalized experience – and new tools available to support organizations looking to bring it all together.