According to Google, 98 percent of Americans switch devices over the course of that day and IT research firm Aberdeen Group reports more than half of all companies are trying to reach us through no fewer than eight channels. And still, consulting firm McKinsey reports, 45% of Americans report companies aren’t delivering multi-channel experiences fast enough.
Are your members among them? You better believe it.
If you think consumer behavior isn’t influencing your constituents and their perception of the value your organization delivers, think again. All of us have become accustomed to what retailers dubbed the omni-channel experience, where a shopper engages through a series of channels to complete a transaction. Whether it’s the appliance you started researching online and bought in store, or the beauty product you saw on the shelf and purchased via the web after reading reviews, the importance of a consistent experience designed to help the end user accomplish a goal has never been more important.
Personify’s recent Young Members 2.0 research saw this phenomenon with Millennial and Gen Z members. Digital, social, live events and even phone calls worked together to communicate value and get those new to an organization off to a great start. We found ourselves asking if this was isolated behavior, unique to young members….or was there more to the story?
Even we were surprised by what we found out.
Join us for a free webinar, at 11:30 AM CT on Tuesday, August 20th, as we share the results of our latest research, including:
Are your members among them? You better believe it.
If you think consumer behavior isn’t influencing your constituents and their perception of the value your organization delivers, think again. All of us have become accustomed to what retailers dubbed the omni-channel experience, where a shopper engages through a series of channels to complete a transaction. Whether it’s the appliance you started researching online and bought in store, or the beauty product you saw on the shelf and purchased via the web after reading reviews, the importance of a consistent experience designed to help the end user accomplish a goal has never been more important.
Personify’s recent Young Members 2.0 research saw this phenomenon with Millennial and Gen Z members. Digital, social, live events and even phone calls worked together to communicate value and get those new to an organization off to a great start. We found ourselves asking if this was isolated behavior, unique to young members….or was there more to the story?
Even we were surprised by what we found out.
Join us for a free webinar, at 11:30 AM CT on Tuesday, August 20th, as we share the results of our latest research, including:
- An overview of the multi-channel and omni-channel trends influencing the ways your members engage with you – and with each other
- The important role each channel plays at the different stages of the membership journey, from young Gen Z members just joining to Boomers who are a long-standing part of your organization
- Which are the most effective channels for getting your message across with different generations and the ones that work best together
- How to achieve the right balance between digital outreach….and traditional media our research suggests is making a come back
- ...and much more