Join Personify staff and clients at our annual Personify mini conference, Personify Connections. This meeting is a half-day event geared to help you get the most out of your Personify investment and will include:
- Presentations by fellow Personify staff and clients
- Opportunities to network with other Personify users from all product lines
- Knowledge and best practices sharing opportunities, and more!
Registration is free, but space is limited, so make sure you and your colleagues grab your seats soon.
Event Details:
| Time: |
1:00 - 5:00 PM ET
|
| Date: |
Tuesday, September 18th
|
| Where: |
Marriott Marquis
901 Massachusetts Ave NW, Washington, DC 20001
|
Agenda:
| 1:00-1:55 PM: | Lunch & Learn with Membership Expert, Joy Duling | |
| Enjoy lunch with the Personify family and learn some while you're at it! | ||
| Tips and Tricks Track | ||
| 2:00-2:45 PM: | Personify360 Best Practices | Speaker: April Manning, Product Consulting Manager | |
| Do you know what you should be doing in Personify360 on a daily, weekly, monthly basis? Learn about best practices and how often you should run certain processes and use specific reports to get the most out of Personify360. | ||
| 2:50-3:35 PM |
5 Ways to Use Wild Apricot to Grow Your Membership | Speaker: Mark Faccia, Customer Success Manager
|
|
|
Turn contacts into paying members! Join Coach Mark as he walks you through 5 ways to connect to potential members using Wild Apricot. From creating marketing campaigns that will help you grow your database to the best ways to reach out to existing contacts, you’ll learn the tried-and-true methods that lead to more members.
|
||
| 3:40-4:25 PM |
Personify Community: The Next Generation of Member Collaboration and Retention Tools | Speaker: Benjamin Morton, Client Success Manager
|
|
|
Community is an essential part of your organization’s digital ecosystem. Join the Personify Community team for a closer look at how innovative, new features are furthering the connection your members develop with your mission and each other by driving actions that matter.
|
||
| Business and Technology Track | ||
| 2:00-2:45 PM: |
Who Tells Your Story | Speaker: Matt Ott, Director of Community Strategy
|
|
|
Now more than ever, individual storytelling has the power to galvanize movements. Let’s empower great social storytelling among your staff and community members! In this session, you’ll learn how to become purposeful and strategic in crafting a story, depending on your goals and target audience. We’ll explore the complementary strengths of social media and online community, how to optimize community configuration for organic member sharing and close with a few social-savvy client examples.
|
||
| 2:50-3:35 PM | First Look: Personify360 v7.7 | Speaker: Stacy Trammell, Personify360 Product Owner | |
| Delivering an exceptional experience to our clients and the constituents they serve is at the core of everything we do. Our upcoming Personify360 v7.7 is further proof of this commitment, with over 70 percent of what’s planned for the release coming directly from users like you. Join us for a tour of the features and enhancements in action and learn how they’re designed to help you streamline operations and enrich constituent data, expand reach, go global and drive revenue with added flexibility for membership and payment processing and support continued growth with additional interoperability. | ||
| 3:40-4:25 PM |
How to 4x Organic Traffic to Your Website in 12 months | Speaker: Donald Cowper, Head of Content, Wild Apricot
|
|
|
Content Marketing expert Donald Cowper will show you a step-by-step process to dramatically increase organic search traffic to your website. You’ll learn what actually works and what doesn’t to get your content to rank at the top of Google searches. You’ll also discover the 6 tools you need to become an SEO wizard, as well as how to build a team to produce content that ranks high.
|
||
| Membership and Marketing Track | ||
| 2:00-2:45 PM: |
How To Start Using Facebook Ads To Reach A Big Audience With A Small Budget | Speaker: Farhad Chikhliwala, Head of Demand Generation, Wild Apricot
|
|
| Facebook Ad expert Farhad Chikhliwala will show you how to harness the power of Facebook’s Ad platform to attract and engage constituents. You’ll learn how to find people on Facebook most likely to join and support your organization, what types of ads work best and how to target your audience. You’ll also learn how to avoid common money-wasting traps to ensure you get a positive ROI on your Facebook spend. | ||
| 2:50-3:35 PM |
Talkin’ bout my Generation | Speaker: Amanda Myers, Director of Product Growth
|
|
|
Whether you’re looking to drive involvement from a specific demographic or hoping to boost activity across the board, understanding the unique perspective and preferences each generation brings to the table can amplify your community and maximize your results. In this session explore various segments, from Boomers to Gen Z, including key trends influencing their behavior as members and donors, best practices on how to reach them and tips on how to bring these unique audiences together as a single group to support your mission.
|
||
| 3:40-4:25 PM | Bringing It All Together: Technology Integrations | Speaker: Manmeet Duggal, Vice President of Engineering | |
|
When your technology systems work in concert with each other and better experiences are provided for your clients, everyone wins. But getting to a single source of truth for your data, along with the flexibility to allow your teams to use their specialized best-of-breed tools, is a challenge. If this is the situation you are in, API’s and an integration platform as a service (iPaaS) can not only help manage these connections but give you the scale you need to grow. API’s that adhere to industry standard REST patterns enable easier system integrations, allow you to leverage iPaaS and cloud-based tools that enable teams to manage and integrate various applications and services from across their organization.
In this session, see how simple to sophisticated integrations work to map and transform data allowing you to maintain complete control over when and how data syncs occur.
|
||
| 4:30 PM | Happy Hour: Share a toast with Personify and friends! | |