Wes Trochlil

President, Effective Database Management

Wes Trochlil, president of Effective Database Management, is the most published author on data management in the association market. For over 30 years, Wes has worked in and with hundreds of associations, non-profits, and membership organizations throughout the US, Canada, and Australia, from helping organizations select and implement data management systems, to using the database and data for improved marketing and communications, and advancing the organization’s mission.

Erin Sullivan

Director of Marketing, Enterprise and Brand at Personify

Erin is a recognized leader in marketing, brand and content, Erin has spent over 10 years helping organizations tell meaningful stories and create effective engagement strategies. Her diverse background includes developing highly effective national marketing campaigns and digital tools in the software, consumer goods, healthcare and nonprofit sectors. Since obtaining her MBA in Marketing and MA in Journalism in 2016, Erin has focused on empowering associations and nonprofits to better engage their members and donors through technology and the use of data-driven insights. At Personify, she develops and executes marketing campaigns for the enterprise segment and leads brand marketing initiatives.