Crystal Ball: See What the Future Holds for Associations in 2022

Thursday, December 2nd, at 11:30 AM CT / 12:30 PM ET

About the Webinar

Growing your association and membership takes a lot of planning and hard work — and a little bit of magic.

To that end, we’ve dusted off our ol’ crystal ball to get a peek into some of the biggest predictions that will influence the association and nonprofit sector in the coming year.

Join Wes Trochlil, president of Effective Database Management, and Erin Sullivan, Director of Marketing at Personify, as they reveal the top association trends for 2022 and talk about what they mean for your organization.

Register for the webinar, “Crystal Ball: See what the future holds for associations in 2022” on Thursday, December 2, at 12:30 ET and see what the Personify crystal ball has to say about trends like:

Creatively growing associations through non-dues fees
Shifting from member engagement to member empowerment
Planning for successful in-person, hybrid, and virtual events

Are you fated for more certifications in 2022? We think so! You earn one CAE credit when you attend this webinar.

Participants are also encouraged to submit questions in advance to [email protected].

Wes Trochlil

President, Effective Database Management

Wes Trochlil, president of Effective Database Management, is the most published author on data management in the association market. For over 30 years, Wes has worked in and with hundreds of associations, non-profits, and membership organizations throughout the US, Canada, and Australia, from helping organizations select and implement data management systems, to using the database and data for improved marketing and communications, and advancing the organization’s mission.

Erin Sullivan

Director of Marketing, Enterprise and Brand at Personify

Erin is a recognized leader in marketing, brand and content, Erin has spent over 10 years helping organizations tell meaningful stories and create effective engagement strategies. Her diverse background includes developing highly effective national marketing campaigns and digital tools in the software, consumer goods, healthcare and nonprofit sectors. Since obtaining her MBA in Marketing and MA in Journalism in 2016, Erin has focused on empowering associations and nonprofits to better engage their members and donors through technology and the use of data-driven insights. At Personify, she develops and executes marketing campaigns for the enterprise segment and leads brand marketing initiatives.