22 Association Event Trends for 2022

Wednesday, January 19th, at 11:30 AM CT / 12:30 PM ET

About the Webinar

Discover the 22 biggest event and community trends that will keep your member safe and engaged in the coming year. 

“ In-person events are so important, but I still have questions about how to run them.”

“ We are planning an in-person event, and we need to know more about safety protocols, getting buy-in, hybrid events, etc.”

“ We'll have our first in-person event in January 2022. We look forward to getting additional information to return to profitability with in-person events.”

These are just a few of the comments that attendees of our most recent webinar shared when we asked what 2022 association trends excite them the most or keep them up a night (or maybe a little bit of both).

Overwhelmingly, organization leaders asked for more information about event and community trends, so we went back and talked to more experts and looked at more research.

Join Erin Sullivan and Rich Vallaster, CEM, DES, marketing leaders at Personify, for our webinar, “22 Trends for 2022”, on Wednesday, January 19 at 12:30 EST. We’ll dive into event trends like:

  • The effects of virtual event scars for event planners and partners
  • The new definition of hybrid events
  • The three attendee types
  • The rise of solution messaging in event marketing

Another 2022 trend we’re excited about? More learning opportunities! You earn one CAE and CEM recertification credit when you attend this webinar.

Reserve Your Spot

Rich Vallaster, CEM, DES

Director of Marketing and the Tradeshow Wonk

Rich Vallaster, CEM, DES serves as the Director of Client Relations & Trade Show Wonk at Personify. He has spent the bulk of his career in the events business, from large scale outdoor events to tradeshows and conferences. He is an appointed member of the CEIR Research Council, TSNN Expo Chat moderator and is an active member of IAEE and PCMA. Rich serves on several exhibitor advisory committees and speaks to organizers, exhibitors, and attendees regularly on industry related topics.

Erin Sullivan

Director of Marketing, Enterprise and Brand at Personify

Erin is a recognized leader in marketing, brand and content, Erin has spent over 10 years helping organizations tell meaningful stories and create effective engagement strategies. Her diverse background includes developing highly effective national marketing campaigns and digital tools in the software, consumer goods, healthcare and nonprofit sectors. Since obtaining her MBA in Marketing and MA in Journalism in 2016, Erin has focused on empowering associations and nonprofits to better engage their members and donors through technology and the use of data-driven insights. At Personify, she develops and executes marketing campaigns for the enterprise segment and leads brand marketing initiatives.