Member-Centric Resources

Do you remember when Facebook Pages first debuted? It seemed too good to be true--direct access to the members who loved you most, right on the homepage of their most-visited website. Unfortunately, it didn’t last and it became harder and harder to reach your “following”. During the rise of Facebook, many nonprofits sought out ways to use the social media platform as a way to communicate with and engage their members, but often fell flat. Personify worked with American Cancer Society’s Jeff Montegut to outline a few reasons why Facebook shouldn’t take the place of an online community.

Download our Why Not Facebook? eBook today to learn more about the differences between your organization’s social media pages and online community, and how the two can work together to strengthen your brand identity and increase member engagement.