Online Community Experts Share Challenges and Success Stories

Thursday, May 20th at 11:30 AM CT / 12:30 PM ET

About the Webinar

We often refer to an online community as the heartbeat of your organization because it provides a unique, members-only experience that’s accessible wherever your members are. Many associations and nonprofits enable their members, volunteers and advocates to connect, communicate and collaborate via a vibrant online community—and we’re excited to have a few of them share their story.

Join Erin Sullivan, Director of Marketing at Personify, as she interviews these association and nonprofit professionals about how they use their online community to grow engagement, build trust and brand loyalty, and create excitement for programs and initiatives:

  • Todd Laudino, Senior Program Manager, Strategy and EdTech Solutions, National Association of Secondary School Principals
  • Elle Lindley, Community Manager, Climate Reality Project
  • Logan Summers, IT Project Manager, the Aircraft Owners and Pilots Association
In this session, you’ll learn:
  • Why these organizations chose to launch an online community and the unique goals of this platform versus other engagement tools
  • How they encourage participation and engagement among members and stakeholders
  • Their biggest challenges in growing and maintaining their community
  • The metrics they use to track engagement and measure success
  • And much, much more.
This webinar is certified for 1 CAE credit.

Participants are also encouraged to submit questions in advance to [email protected].

Reserve Your Spot

Erin Geoffroy Sullivan

Director of Marketing, Marketing Communications

A recognized leader in marketing, brand and content, Erin has spent over 10 years helping organizations tell meaningful stories and create effective engagement strategies. Her diverse background includes developing highly effective national marketing campaigns and digital tools in the software, consumer goods, healthcare and nonprofit sectors. Since obtaining her MBA in Marketing and MA in Journalism in 2016, Erin has focused on empowering nonprofits and associations to better engage their members and donors through technology and the use of data-driven insights.

Benjamin Morton

Senior Product Consultant

Benjamin Morton has a wealth of experience working with and for nonprofits and associations to help them achieve success in their strategic initiatives and online engagement programs. He is passionate about sharing his product knowledge and industry best practices to bring a client’s vision to life. Benjamin joined Personify in 2015 and his roles have included Market Development Analyst, Community Consultant, Client Success Manager and he is now a Senior Product Consultant. Longtime nonprofit supporter and avid traveler, Benjamin graduated from the University of Texas at Austin with a BS in Communications and served as a Peace Corps Volunteer in Burkina Faso, West Africa.