Decision Points: How Events Are Moving Forward

Tuesday, October 5th at 12:30 PM CT / 1:30 PM ET

About the Webinar

Join Rich Vallaster, Director of Marketing and the Tradeshow Wonk at Personify on Tuesday, October 5 at 12:30 ET/ 1:30 CT, as he has a candid conversation with Susan Newman, Senior Vice President of Conferences at the National Retail Federation, the world’s largest retail trade association, as they discuss the decision points to move forward with their largest annual event, Retail's Big Show.

Retail's Big Show (a top 100 TSNN show) attracts over 40,000 attendees, 850+ exhibitors in 290,000 NSF in Javits Convention Center every January. This interview will cover decision points for organizers as they consider moving with their in-person events. Key topics include:

  • What were some of the key considerations planning process/decision making?
  • How were various constituents involved in the process?
  • What has been the reaction of these audiences?
  • How have your marketing efforts changed
  • And many and more questions.

This webinar is certified for 1 CAE credit and 1 CEM recertification credit.

Participants are also encouraged to submit questions in advance to [email protected].

Reserve Your Spot

Rich Vallaster, CEM, DES

Director of Marketing and the Tradeshow Wonk

Rich Vallaster, CEM, DES serves as the Director of Client Relations & Trade Show Wonk at Personify. He has spent the bulk of his career in the events business, from large scale outdoor events to tradeshows and conferences. He is an appointed member of the CEIR Research Council, TSNN Expo Chat moderator and is an active member of IAEE and PCMA. Rich serves on several exhibitor advisory committees and speaks to organizers, exhibitors, and attendees regularly on industry related topics.

Benjamin Morton

Senior Product Consultant

Benjamin Morton has a wealth of experience working with and for nonprofits and associations to help them achieve success in their strategic initiatives and online engagement programs. He is passionate about sharing his product knowledge and industry best practices to bring a client’s vision to life. Benjamin joined Personify in 2015 and his roles have included Market Development Analyst, Community Consultant, Client Success Manager and he is now a Senior Product Consultant. Longtime nonprofit supporter and avid traveler, Benjamin graduated from the University of Texas at Austin with a BS in Communications and served as a Peace Corps Volunteer in Burkina Faso, West Africa.