Driving Resiliency Through Technology

About the Webinar

Are we out of the woods yet? Many organizations in the U.S. were just starting to enter the reopening phase of the global pandemic when cases begin skyrocketing in cities and states across the country. As of early July, COVID-19 cases are increasing in 38 states. While we don’t know how long we’ll be living with the virus, many associations and nonprofits are developing strategies to adapt and evolve and are facing a new normal for how they will operate and how they can grow.

Join us for a free webinar hosted by Erin Sullivan, Director of Marketing at Personify, to learn how associations and nonprofits can leverage technology to develop a resiliency strategy to emerge from COVID-19 stronger than ever.

During the webinar, you’ll explore concepts in:
  • A review of the shutdowns and re-openings that took place across the country and the effects for member-based organizations 
  • How organizations are adapting with examples from the National Association for Home Care & Hospice, the American Optometric Association and the National Association of Secondary School Principals
  • Tips for building a resiliency strategy to weather the current pandemic and evolve for the future

Watch the Webinar

Erin Geoffroy Sullivan

Director of Marketing, Marketing Communications

A recognized leader in marketing, brand and content, Erin has spent over 10 years helping organizations tell meaningful stories and create effective engagement strategies. Her diverse background includes developing highly effective national marketing campaigns and digital tools in the software, consumer goods, healthcare and nonprofit sectors. Since obtaining her MBA in Marketing and MA in Journalism in 2016, Erin has focused on empowering nonprofits and associations to better engage their members and donors through technology and the use of data-driven insights.

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