Combining trade show marketing with digital tools isn’t new. In the 2018 Marketing Spend Decision report by CEIR, 68% of marketers said they paired exhibiting with one or more digital marketing channels. That same report also showed attendees are looking for digital engagement. But the challenge is that most of those on either side of the aisle have never participated in a virtual trade show before.
Join Rich Vallaster, Director of Clients Relations at Personify and The Trade Show Wonk and his special guest, Marlys Arnold, Author of Build a Better Trade Show Image and Virtual Event Host & Concierge at the Exhibit Marketers Café, as they share how you can help your exhibitors and sponsors rethink and retool to succeed at your virtual events. Tips include:
Attendees will receive a FREE copy of 30 Effective Virtual Events Sponsorship Ideas eBook!
Rich Vallaster, CEM serves as the Director of Client Relations & Trade Show Wonk at Personify. He has spent the bulk of his career in the events business, from large scale outdoor events to tradeshows and conferences. He is an appointed member of the CEIR Research Council, TSNN Expo Chat moderator and is an active member of IAEE and PCMA. Rich serves on several exhibitor advisory committees and speaks to organizers, exhibitors, and attendees regularly on industry related topics.