Erin Geoffroy Sullivan

Director of Marketing, Marketing Communications

A recognized leader in marketing, brand and content, Erin has spent over 10 years helping organizations tell meaningful stories and create effective engagement strategies. Her diverse background includes developing highly effective national marketing campaigns and digital tools in the software, consumer goods, healthcare and nonprofit sectors. Since obtaining her MBA in Marketing and MA in Journalism in 2016, Erin has focused on empowering nonprofits and associations to better engage their members and donors through technology and the use of data-driven insights.

Rich Vallaster, CEM, DES

Director of Client Relations & Trade Show Wonk

Rich Vallaster, CEM, DES serves as the Director of Client Relations & Trade Show Wonk at Personify. He has spent the bulk of his career in the events business, from large scale outdoor events to tradeshows and conferences. He is an appointed member of the CEIR Research Council, TSNN Expo Chat moderator and is an active member of IAEE and PCMA. Rich serves on several exhibitor advisory committees and speaks to organizers, exhibitors, and attendees regularly on industry related topics.