The Journey Ahead for Associations, Nonprofits and Events

About the Webinar

Join Rich Vallaster, Director of Client Relations at Personify and the Tradeshow Wonk, and Erin Sullivan, Director of Marketing at Personify, as they share the findings from a brand-new benchmarking report that details the preferences, challenges and evolution of what members want and how to best engage them moving ahead.

Here’s a sneak peek of what survey respondents told us:

Your digital networks are crucial- More than half of all survey respondents shared how important it is for an association to provide digital networking and a community for members.
Virtual engagement is here to stay- As events move forward into 2021, members surveyed want options in choice of attendance as it was nearly split equally between preferences of in-person (33%) , virtual (33%) and hybrid with 32%.
Career skills and certifications matter- This was cited as the top reason among members to actively engage in their association, followed closely by being able to network with others and belonging to an organization that advocates for their industry.
Association membership remains valuable- Nearly all members surveyed said that belonging to an association is either becoming more important (44%) or is as important (48%) as it was previously.
But that value differs across groups- We saw differences across the board among association members versus staff for the importance of being part of an association and the benefits it provides.
And much, much more.

Erin Geoffroy Sullivan

Director of Marketing, Marketing Communications

A recognized leader in marketing, brand and content, Erin has spent over 10 years helping organizations tell meaningful stories and create effective engagement strategies. Her diverse background includes developing highly effective national marketing campaigns and digital tools in the software, consumer goods, healthcare and nonprofit sectors. Since obtaining her MBA in Marketing and MA in Journalism in 2016, Erin has focused on empowering nonprofits and associations to better engage their members and donors through technology and the use of data-driven insights.

Rich Vallaster, CEM, DES

Director of Client Relations & Trade Show Wonk

Rich Vallaster, CEM, DES serves as the Director of Client Relations & Trade Show Wonk at Personify. He has spent the bulk of his career in the events business, from large scale outdoor events to tradeshows and conferences. He is an appointed member of the CEIR Research Council, TSNN Expo Chat moderator and is an active member of IAEE and PCMA. Rich serves on several exhibitor advisory committees and speaks to organizers, exhibitors, and attendees regularly on industry related topics.